How to Turn Trends into Fortunes: Chapter Excerpt

from Principle 4 - Don't Marry Your Product or Idea: Learn to Leave the Table After Love Stops Being Served

Some Things to Think About

  • Buy a Gregg-ruled stenographer's notebook, one of those 6" x 9" books with a line down the middle of every page. Whenever you're faced with a significant decision, write the pragmatic reasons for each option on opposite sides of the page. Ruthlessly cross out any reasons that involve loyalty you aren't absolutely positive will be returned.

     

  • Save your daily to-do lists and go over them once a month. Jot down the activities that turned out to be a waste of time or that produced negative results. Search for any pattern that is tied to an emotional commitment that is not paying off.

     

  • Don't be reluctant to discuss major decisions with friends or family members who can be impartial. If you feel uncomfortable bringing up subjects like making a career change, make an appointment with a professional job counselor or psychologist. The cost will be far outweighed by the benefits.

 

 
 
 
 
 
 
 
 
 
 

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