How to Turn Trends into Fortunes: Chapter Excerpt

from Principle 10 - Break the Rules: The Only S.O.P. You Should Accept Is That Which Increases Your B.O.T.T.O.M. L.I.N.E.

Some Things to Think About

  • Practice thinking about breaking the rules when you're purchasing a product or service. What's annoying about the way your auto repair shop schedules appointments? What's inconvenient about taking time to get your hair cut? What information isn't readily available when you're shopping for a new appliance? Asking questions may lead to profitable ideas.

     

  • Pay attention to your frustration level at work. If you regularly find a particular task or procedure tedious or unproductive, it may be because it involves an unnecessary rule.

     

  • Focus on deciphering the difference between constructive and destructive comments from your employer, co-workers or others in your line of work. Criticism that includes the phrase "because that's the way we've always done things" should be examined with particular care.

 

 
 
 
 
 
 
 
 
 
 

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