How to Turn Trends into Fortunes: Chapter Excerpt

from Principle 1 - See the Field: Lessons in Spotting - Opportunities from Joe Montana and My Dad

Some Things to Think About

  • Buy a brand-new notebook and write down a new idea or opportunity that comes to mind every day. At the end of the month, go back over your notebook. Some pages won't make any sense, and some will seem silly or impossible. But chances are, one or two will make you some money.

     

  • NFL quarterbacks spend hours and hours studying films of their opponents. You should make a habit of reading the business pages of your daily newspaper, the Wall Street Journal, Forbes, Business Week and magazines aimed at entrepreneurs and small businesspeople, such as Success and Inc. They're filled with case studies of people who have translated opportunities into thriving companies.

     

  • Read new publications, listen to new radio stations, watch different TV news shows. Buy out-of-town newspapers every so often. The change in perspective will help you learn to look at things in new ways.
 
 
 
 
 
 
 
 
 
 

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