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From Pet Rocks to "Beverly Hills
90210," fads are the hot staples of
American pop culture and business.
In How to Turn Trends Into
Fortunes Without Getting Left in the
Dust, Taylor highlights what
to look for in a fad, how to market
your own idea into a fad, and the
ups and downs of this mile-a-minute,
overnight, multimillion-dollar
business. In the spirit of Harvey
Mackay's Swim With the Sharks
Without Being Eaten Alive,
Taylor boils down his know-how into
refreshing motivation for
businesspeople of all kinds.
But more than
just a recounting of the colorful
history of fads and how Taylor makes
money--lots of money--off of them,
How to Turn Trends Into Fortunes
sums up Taylor's 24 comprehensible,
easy-to-use principles of business
and ethics that have established him
as the premier trend master.
What Taylor has
learned and what he entreatingly
outlines here will show executives
and entrepreneurs alike exactly how
to profit instead of perish in
today's turbulent economy.
With a humorous
telling of some of his successes as
well as some of his failures with
"sure things," Taylor demonstrates
how his innovative rules of business
are as applicable to selling faucets
and insurance as to marketing mood
rings, pop music and movie
merchandise.
An essay
featuring material from the book was
included by Steven and Lee Beard,
the authors of the best-selling
Wake Up...Live the Life You Love
series for their 2005 book,
Seizing Your Success, along with
contributions from other luminaries
such as Dr. Wayne Dyer.
"Stu Taylor's How to Turn
Trends Into Fortunes Without Getting
Left in the Dust is
informative, entertaining, and an
example of what motivation, ethics,
and hard work can produce. This book
won't win you a heavyweight boxing
title, but I do recommend it to
anyone who wants to be a contender
in life."
- George Foreman, entrepreneur and
former world heavyweight boxing
champion
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Click
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